Strategy Studio
Build, configure, and improve AI Associates from the platforms you already use — Claude Code, Claude AI, ChatGPT, or Gemini.
Why This Matters
Insurance runs on manual processes — $140B+ worth. Every quote, every endorsement, every renewal involves humans navigating legacy systems, re-keying data, and following workflows that haven’t changed in decades.
Indemn builds AI Associates that automate these workflows and generate revenue for insurance businesses. Associates that quote, bind, service, and sell — across web chat, voice, and email.
But building these Associates has required our dashboard. Until now.
The Indemn CLI and MCP Server — the Strategy Studio — make the entire Associate platform programmatically accessible — designed from the ground up for AI assistants to operate. The same capabilities our engineering team uses internally, available to anyone building with AI.
This is what it looks like when a company doesn’t just use AI but is built around it at every level. The platform that builds insurance Associates is itself accessible to AI assistants. The flywheel turns.
How It Works
Create Associates
Spin up a new AI Associate, configure its personality, connect knowledge bases, and define custom functions — all through natural language or CLI commands.
Evaluate Quality
Design test scenarios, build scoring rubrics, and run evaluations against your Associates. Get quantified confidence before going live.
Improve Autonomously
Read evaluation results, identify failures, adjust configuration, and re-evaluate. The full improvement loop without leaving your AI assistant.
Export & Report
Generate branded PDF Associate cards and evaluation reports. Share results with stakeholders in a format they can trust.
See It In Action
One platform, accessible from every AI assistant you already use.
Full Associate lifecycle — create, configure, evaluate, improve — in a single Claude Code session.
The same MCP server works in Google's Gemini CLI.
MCP capabilities accessible directly in the Claude AI desktop app.
ChatGPT Demo
Recording coming soon
Demo video coming soon.
Get Started
One command. That's it.
npm install -g @indemn/cli Setup by Platform
Claude Code
Install the CLI
The MCP server is bundled with the CLI package.
npm install -g @indemn/cli Log in
Authenticate with your Indemn account.
indemn login Add to Claude Code
Register the MCP server in your Claude Code configuration.
indemn mcp install Start building
Open Claude Code and ask it to create an Associate. The MCP capabilities are automatically available.
Claude AI (chat)
Install the CLI
Same package provides the MCP server.
npm install -g @indemn/cli Log in
Authenticate with your Indemn account.
indemn login Connect to Claude AI
Add the MCP server in Claude AI settings under 'Integrations'. Point it to the indemn binary.
Start building
Ask Claude to list your Associates or create a new one. It will use the MCP capabilities automatically.
ChatGPT
Install the CLI
The MCP server is compatible with any MCP-enabled client.
npm install -g @indemn/cli Log in
Authenticate with your Indemn account.
indemn login Configure ChatGPT
In ChatGPT settings, add a new MCP connection and point it to the indemn MCP server.
Start building
ChatGPT can now create and manage Indemn Associates through natural conversation.
Gemini
Install the CLI
Works with any AI assistant that supports MCP.
npm install -g @indemn/cli Log in
Authenticate with your Indemn account.
indemn login Connect to Gemini
Add the Indemn MCP server in your Gemini MCP configuration.
Start building
Gemini now has full access to the Indemn Associate platform.
Frequently Asked Questions
How do I build an AI Associate for insurance? +
Indemn provides a complete platform for building conversational AI Associates purpose-built for insurance workflows. With the Indemn CLI, you can create an Associate, connect it to your knowledge base, define custom functions for quoting and binding, and deploy it across web chat, voice, and email — all from your terminal or AI assistant.
What is an MCP server and how do I use one? +
MCP (Model Context Protocol) is an open standard that lets AI assistants like Claude, ChatGPT, and Gemini connect to external capabilities and services. The Indemn MCP server exposes 58 capabilities that give your AI assistant the ability to create Associates, manage knowledge bases, run evaluations, and more — all through natural conversation.
Can I create AI Associates with ChatGPT? +
Yes. The Indemn MCP server works with any AI assistant that supports the Model Context Protocol, including ChatGPT, Claude (Code and AI), and Google Gemini. Install the CLI, authenticate, connect the MCP server to your preferred AI assistant, and start building Associates through natural language.
How do I automate insurance workflows with AI? +
Indemn Associates execute full insurance workflows — quoting, binding, claims intake, policy servicing, and customer support across web, voice, and email channels. The CLI lets you configure these workflows programmatically and test them through automated evaluations before deploying to production.
What's the best way to manage AI Associates programmatically? +
The Indemn CLI provides 35+ commands for the full Associate lifecycle — create, configure, evaluate, improve, and export. Combined with the MCP server's 58 capabilities, it's the most comprehensive programmatic interface for building and managing insurance AI Associates. Install with npm install -g @indemn/cli.
Do I need coding experience to use the Indemn CLI? +
No. While the CLI is a developer interface, the MCP server lets you manage Associates through natural language in any AI assistant. Ask Claude or ChatGPT to 'create an Associate for quoting auto insurance' and it handles the technical details. The CLI is there when you want more control.
Ready to Build?
Install the CLI, connect your AI assistant, and start building Associates in minutes.